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| Criterion |  Innovation Design Thinking |  Product Strategy KPI Tree |  Product Discovery Outcome-Driven Innovation |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | High | Medium | High | Low |
Timedifferent | 1 Tag bis mehrere Wochen | 90-180 min initial, dann laufend | Mehrere Wochen | 30-60 min |
Participantsdifferent | 4-10 | 3-8 | 2-6 researchers plus sample | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | KPI Tree, Owner List | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Counter Metric List, Guardrail Definitions |
Tagsno overlap | InnovationPrototypeResearch | MetricsStrategyAlignmentMeasurement | OutcomesInnovationResearchQuantitative | MetricsMeasurementStrategyExperiments |