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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min1-2 h20-35 min90-180 min initial, dann laufend
Participantsdifferent
2-63-81-53-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Counter Metric List, Guardrail DefinitionsNorth Star metric, Input metric tree, Measurement cadenceTest Card with a pre-set thresholdKPI Tree, Owner List
Tagsno overlap
MetricsMeasurementStrategyExperiments
GrowthMetricsAlignmentRetention
ExperimentsValidationDiscoveryHypothesis
MetricsStrategyAlignmentMeasurement
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