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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
LowLowLowMedium
Timedifferent
30-60 min45-90 min1-5 Tage1-2 h Setup, laufend
Participantsdifferent
2-62-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Counter Metric List, Guardrail DefinitionsAnsoff Matrix, Growth Options, Risk NotesInterest Metrics, Conversion Signal, Learning NoteAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
MetricsMeasurementStrategyExperiments
GrowthStrategyMarketPortfolio
ValidationExperimentsDemandGrowth
GrowthMetricsExperiments
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