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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
LowLowHighMedium
Timedifferent
30-60 min45-90 minHalber Tag bis mehrere Wochen1-2 h Setup, laufend
Participantsdifferent
2-62-84-122-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Counter Metric List, Guardrail DefinitionsAnsoff Matrix, Growth Options, Risk NotesBalanced Scorecard, Strategic Measures, Initiative MapAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
MetricsMeasurementStrategyExperiments
GrowthStrategyMarketPortfolio
StrategyMetricsExecution
GrowthMetricsExperiments
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