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| Criterion |  UX Research Card Sorting |  UX Research HEART Framework |  Product Strategy Counter Metrics |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 20-45 min | 120 min initial, dann laufend | 30-60 min | 90-180 min initial, dann laufend |
Participantsdifferent | Based on research question | 3-6 | 2-6 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | HEART-GSM Table, Dashboard | Counter Metric List, Guardrail Definitions | KPI Tree, Owner List |
Tagsno overlap | Information architectureNavigationStructure | MetricsUX researchMeasurementSatisfaction | MetricsMeasurementStrategyExperiments | MetricsStrategyAlignmentMeasurement |