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| Criterion |  Innovation Brainstorming |  Product Discovery Outcome-Driven Innovation |  Innovation SCAMPER |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 30-60 min | Mehrere Wochen | 30-60 min | 1-3 h |
Participantsdifferent | 4-12 | 2-6 researchers plus sample | 2-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | SCAMPER Idea List, Concept Shortlist, Variation Notes | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | OutcomesInnovationResearchQuantitative | BrainstormingIdeationCreativityReframingInnovation | IdeationInnovationCreativity |