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Criterion
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
HighMediumLowMedium
Timedifferent
Halber Tag bis mehrere Wochen1-2 h30-60 min1-2 h Setup, laufend
Participantsdifferent
4-123-82-62-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Balanced Scorecard, Strategic Measures, Initiative MapNorth Star metric, Input metric tree, Measurement cadenceCounter Metric List, Guardrail DefinitionsAARRR funnel, Metric baseline, Experiment backlog
Tags1 shared
StrategyMetricsExecution
GrowthMetricsAlignmentRetention
MetricsMeasurementStrategyExperiments
GrowthMetricsExperiments
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