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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Porter Five Forces |  UX Research Card Sorting |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 45-90 min | 1-3 h | 20-45 min | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | Based on research question | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Five Forces Analysis, Competitive Risks, Strategic Options | Content groups, Label set, IA hypotheses | SWOT matrix, Strategic options, Action list |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyCompetitionMarket | Information architectureNavigationStructure | StrategyAnalysisMarketPositioning |