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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 min1-2 h1-2 h Setup, laufend1-2 h
Participantsdifferent
2-83-82-84-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesNorth Star metric, Input metric tree, Measurement cadenceAARRR funnel, Metric baseline, Experiment backlogAlignment Map, Open Issues, Decision Questions
Tagsno overlap
GrowthStrategyMarketPortfolio
GrowthMetricsAlignmentRetention
GrowthMetricsExperiments
AlignmentStakeholdersStrategyFacilitation
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