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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Morphological Analysis |  Innovation TRIZ |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 45-90 min | 1-3 h | 1-4 h | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Morphological Box, Concept Combinations, Idea Shortlist | Contradiction Statement, Inventive Principles, Solution Concepts | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | GrowthStrategyMarketPortfolio | IdeationInnovationCreativity | InnovationProblem solvingContradictionsCreativity | BrainstormingIdeationCreativityReframingInnovation |