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| Criterion |  Business Strategy Ansoff Matrix |  UX Research HEART Framework |  Growth Pirate Metrics AARRR |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 120 min initial, dann laufend | 1-2 h Setup, laufend | 90-180 min initial, dann laufend |
Participantsdifferent | 2-8 | 3-6 | 2-8 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | HEART-GSM Table, Dashboard | AARRR funnel, Metric baseline, Experiment backlog | KPI Tree, Owner List |
Tagsno overlap | GrowthStrategyMarketPortfolio | MetricsUX researchMeasurementSatisfaction | GrowthMetricsExperiments | MetricsStrategyAlignmentMeasurement |