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| Criterion |  Business Strategy Ansoff Matrix |  Facilitation Expectation Mapping |  Product Strategy KPI Tree |  Growth North Star Metric |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 45-90 min | 90-180 min initial, dann laufend | 1-2 h |
Participantsdifferent | 2-8 | 3-12 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Expectation Map, Alignment Notes, Agreements | KPI Tree, Owner List | North Star metric, Input metric tree, Measurement cadence |
Tagsno overlap | GrowthStrategyMarketPortfolio | AlignmentStakeholdersTeam | MetricsStrategyAlignmentMeasurement | GrowthMetricsAlignmentRetention |