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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy Counter Metrics |  Product Discovery Smoke Test |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 45-90 min | 30-60 min | 1-5 Tage | 1-2 h Setup, laufend |
Participantsdifferent | 2-8 | 2-6 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Counter Metric List, Guardrail Definitions | Interest Metrics, Conversion Signal, Learning Note | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | GrowthStrategyMarketPortfolio | MetricsMeasurementStrategyExperiments | ValidationExperimentsDemandGrowth | GrowthMetricsExperiments |