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| Criterion | ![]() Business Strategy Ansoff Matrix | ![]() Product Strategy Counter Metrics | ![]() UX Research HEART Framework | ![]() Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min | 120 min initial, dann laufend | 1-2 h Setup, laufend |
Participantsdifferent | 2-8 | 2-6 | 3-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Counter Metric List, Guardrail Definitions | HEART-GSM Table, Dashboard | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | GrowthStrategyMarketPortfolio | MetricsMeasurementStrategyExperiments | MetricsUX researchMeasurementSatisfaction | GrowthMetricsExperiments |



