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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy Counter Metrics |  Growth Growth Experiment |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min | 1-2 Wochen | 1-2 h Setup, laufend |
Participantsdifferent | 2-8 | 2-6 | 1-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Counter Metric List, Guardrail Definitions | Experiment card, Result summary, Next bet | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | GrowthStrategyMarketPortfolio | MetricsMeasurementStrategyExperiments | MarketingGrowthExperimentsLearning | GrowthMetricsExperiments |