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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Balanced Scorecard |  Growth Pirate Metrics AARRR |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 45-90 min | Halber Tag bis mehrere Wochen | 1-2 h Setup, laufend | 30-60 min |
Participantsdifferent | 2-8 | 4-12 | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Balanced Scorecard, Strategic Measures, Initiative Map | AARRR funnel, Metric baseline, Experiment backlog | Counter Metric List, Guardrail Definitions |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyMetricsExecution | GrowthMetricsExperiments | MetricsMeasurementStrategyExperiments |