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| Criterion |  UX Research Affinity Diagramming |  UX Research Surveys |  UX Research Card Sorting |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 45–90 min | 3-14 Tage | 20-45 min | Mehrere Wochen |
Participantsdifferent | 3-10 | 50+ | Based on research question | 2-6 researchers plus sample |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Survey Results, Charts, Segment Insights | Content groups, Label set, IA hypotheses | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | SynthesisQualitativeRoot cause | QuantitativeResearchValidation | Information architectureNavigationStructure | OutcomesInnovationResearchQuantitative |