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| Criterion |  Growth A/B Testing |  Business Strategy Ansoff Matrix |  Facilitation Dot Estimation |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 5-20 min | 30-60 min |
Participantsdifferent | 1-6 | 2-8 | 3-20 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes | Effort Heatmap, Risk Signals, Discussion Targets | Counter Metric List, Guardrail Definitions |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio | EstimationEffortRisk | MetricsMeasurementStrategyExperiments |