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20 Categories · 12 Method forms
Favorites are stored locally in the browser and appear through the favorites filter in the catalog.
Turns target groups, value, goals, and priorities into a tangible result by defining the segment, collecting jobs, pains, and gains, and sharpening the proposition.
Core question: How exactly do the segment's pains, gains, and jobs fit the provider's products, pain relievers, and gain creators, and where is the gap?