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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Brainstorming |  Innovation Round Robin Brainstorming |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | Mehrere Wochen | 30-60 min | 20-45 min | 30-60 min |
Participantsdifferent | 2-6 researchers plus sample | 4-12 | 4-10 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Idea pool, Theme clusters, Shortlist | Idea List, Cluster, Shortlist | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | OutcomesInnovationResearchQuantitative | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingIdeationFacilitationInclusionCreativity | BrainstormingIdeationCreativityReframingInnovation |