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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45-90 min1-3 h30-60 min1-2 h Setup, laufend
Participantsdifferent
2-82-82-62-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesFive Forces Analysis, Competitive Risks, Strategic OptionsCounter Metric List, Guardrail DefinitionsAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
GrowthStrategyMarketPortfolio
StrategyCompetitionMarket
MetricsMeasurementStrategyExperiments
GrowthMetricsExperiments
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