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| Criterion |  Business Strategy Ansoff Matrix |  Growth North Star Metric |  Growth Pirate Metrics AARRR |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-2 h | 1-2 h Setup, laufend | 30-60 min |
Participantsdifferent | 2-8 | 3-8 | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | North Star metric, Input metric tree, Measurement cadence | AARRR funnel, Metric baseline, Experiment backlog | Counter Metric List, Guardrail Definitions |
Tagsno overlap | GrowthStrategyMarketPortfolio | GrowthMetricsAlignmentRetention | GrowthMetricsExperiments | MetricsMeasurementStrategyExperiments |